Mona Ataya

CEO and Founder

Mona Ataya has proven to be one of the Middle East’s most prominent of women entrepreneurs. Beyond leading a successful and growing SME, and inspiring her employees and communities. Mona is on a mission to change the region, one mum at a time.

A transformational leader and a change agent in every sense of the word, Mona has managed to grow Mumzworld from a business plan on paper to a leading an enviable brand reaching more than 2 million mothers across the region in 7 years. Founded in 2011, Mumzworld has pioneered a revolutionary and gold standard e-commerce shopping experience for all things mother, baby and child in the ME region. Today, Mumzworld prides itself with being the leading, trusted and definitive source with over 250,000 products, an engaged community, exclusive product offerings and delivery to over 20 different countries in the fastest, most convenient and cost-effective way, at everyday low prices.

Under Mona’s leadership, Mumzworld has undergone tremendous growth and successfully established itself as the regional leader in this vertical space. With 6 rounds of funding, great investors on board and a solid business plan, Mumzworld has become the #1 Funded Women-Led e-commerce Company in the Middle East. We expect to hear a lot from this brand in the years to come.

Mona has won more than 80 awards throughout her career. She is amongst the top 2 Forbes women creating impact in the region, and was voted amongst the 100 most Powerful Arab Women, Forbes Top 10 Arab Women 2017, 2018; World’s 100 Most Powerful Arabs – Generation Next – Arabian Business; She was also voted SME Executive of the year 3 years in a row. has won The Small Business of The Year Award and Best Kids Online retailer by Timeout Kids in 2015 and 2016. was also awarded the Images Most Admired Online Retailer of the Year 2014 and 2016 as well as the “Customer Service Excellence Award” by The Customer Festival Awards 2018.

Beyond the many awards she received, Mona was also selected into the prestigious group of globally recognized Endeavor businesses’s in 2014 and was the 1st woman selected into this prestigious network in the Middle East.