Nikki is a creative music industry professional (ex Warner Music Group, Believe Group) with an entrepreneurial spirit and passion for bringing creative ideas to life. Innovation and sustainability in the creative industries are topics of interest for her and motivate her work.
She is first generation British originally hailing from Malta. At 16 she was awarded Microsoft Social Enterprise of the Year and HSBC Company of the Year through Junior Achievement Young Enterprise for the arts and events company she started to help promote local artists. This received recognition most notably from The President of Malta and the 8 o’clock news as well as sponsorship from Vodafone. This achievement spurred her move to London where she has worked in the creative industries championing artists ever since.
She specialises in scouting successful IP for funding, project development and building campaigns. Her work has seen her sign acts such as Ayelle, Alfa Mist, Cat Burns (Top 10 charting), James Vickery giving many of them their first deal, sign exclusive release deals with Scouting For Girls and work releases by household names such as David Guetta, Disciples and many more.
Some of her favourite work has included working Glastonbury Festival and Mayor of London Arts & Culture events, scouting, negotiating and signing international audio and visual content/ IP deals (ranging from record deals to distribution) including a 6-figure deal across international and many emerging markets, conceptualising artist campaigns with amazing talent which has resulted in millions of streams and countless sold out live shows as well as leveraging innovative tech/analytics tools to create a successful music discovery strategy which was tailored and rolled out across 10 territories.
Further to this work, she is a Fellow of the Royal Society of Arts, directly supports and mentors independent artists as well as serving as a visiting lecturer at London College of Music (UWL), London College of Contemporary Music and City University. She has a keen interest in policy and advocacy having started and ran a viral petition campaign primarily on Twitter in 2019 receiving over 90,000 signatures and press from Time Magazine and The Independent in aid of a human rights case and she is currently volunteering as a researcher for the United Nations in her spare time.