Lorena Ezcurdia is a dynamic business leader dedicated to helping organisations and individuals achieve clarity, control, and sustainable growth. As Chief Marketing Officer at LOVIS, she works closely with leadership teams to optimise operational flow, unlock trapped capital, and enhance strategic decision-making across businesses. With a unique approach that combines financial expertise and a deep understanding of human behaviour, she empowers clients to make more intentional, confident, and future-focused decisions.

In addition to her corporate role, Lorena is a Founding Partner of Makler Seguros and a Professional Wealth Advisor, guiding clients in structuring and protecting their assets with a long-term perspective. She serves as an Independent Board Member and is an active Rotarian, committed to driving meaningful social impact. An international speaker and BNI Director Consultant, she collaborates with global business communities to foster leadership and growth. Her excellence has been recognised with prestigious distinctions including MDRT Court of the Table, IQA, CLU/CLI, and the BNI Mexico Givers Gain Award 2020.