Liat Mordechay Hertanu

Co-Founder at 24me

Liat is a passionate entrepreneur who always seeks ways to make life work better and easier. As the Co-Founder at 24me, she is on a mission to revolutionize the way people manage their day to day life, and save our most precious resource: our TIME.

Liat is listed as one of the 50 most influential women in Israel by Globes Magazine, she was named by Forbes magazine as one of the 10 female founders to watch out of Israel. Liat was also selected as one of the top 100 female entrepreneurs in Europe.

24me is an award winning Personal Assistant, named by Apple ‘Best of App Store’, featured by Google, Apple and Amazon and leading media like CNN, Time, Money Magazine and more. 24me uses Artificial Intelligence, Machine learning and Big Data technologies to provide people with anticipatory information when they need it most, and it gets tasks and errands done automatically, like a real Personal Assistant.

24me was founded by the couple Liat and Gilad, technology experts and young parents of three who felt first hand the meaning of time poverty. They started 24me in order to help Millions of people all over the world have a better quality of life. 24me provides a one stop shop to manage daily life in one simple product that unifies a smart predictive calendar, an automatic Task manager, Smart notes and connectivity to other apps and real life accounts. 24me makes sure you’ll get to meeting on time, pay your bills, outsource your errands, and saves time by buying gifts for special events and much more.

Prior to 24me, Liat founded a company that provided services for companies who entered the U.S. market and went through growth process. Liat’s background includes working for several startup companies as a founding team member, responsible for product development, design, marketing and operation management. Among her previous positions, Liat was managing Xerox account, and other Fortune 500 companies in North America.

Liat holds a B.A. in Computer Science from the IDC Herzliya Israel, and graduated the first Entrepreneurship program founded by Sam Zell (Chicago). She holds an Executive International MBA from St. Louis University in U.S.A.

Liat is deeply involved with the startup community, and provides lectures and mentoring sessions to early stage startups and entrepreneurs. She provides professional sessions about about time management and work life balance worldwide. She was a board member at the Zell Alumni network, and volunteers at “Cracking the glass ceiling” Project, to expose young girls to Tech and Science.