Lamia Kamel is the Managing Director of CC Plus, and is a strategic communications executive and a political PR consultant with proven track record of successful PR campaigns. Lamia brings a long track record of helping clients integrate global political, economic, cultural and communication trends to create innovative, forward-looking strategy and plans.

Lamia is one of the pioneers in Political Communication in Egypt. She has been involved as a communications strategist in many of the most highly visible campaigns in Egypt. She was also instrumental to HE Amre Moussa’s Presidential Campaign in 2012 and HE President Abdel Fattah Al Sisi, current president of Egypt, during his campaign time in 2014.

Twelve years ago, Lamia started CC Plus as a small PR boutique and it grew over the years to be one of the leading-in-town consulting firms in Egypt. Lamia enjoyed a dynamic corporate working experience in Vodafone during the giant’s start up in Egypt. Lamia then moved to the consultancy side where she worked with PETRONAS, the major Malaysian Oil and Gas Company, American Insurance Group and ICTDAR, the United Nations development Program specialized in the development of ICT in the Arab world. She was also a professor at The American University in Cairo (AUC), and Misr International University (MIU), and is a strategy consultant working with large local Egyptian companies to help specify gaps and enable those companies achieve international quality standards.

In 2016, Lamia founded Narrative PR summit; a pioneering summit to reflect on the PR role in building leadership and establishing a positive brand equity for the nations. The summit became a success story with annual recommendations sent to the Egyptian government. In 2017, the Egyptian government started collaborating with Narrative and initiating the implementation of some recommendations.

In terms of education, Lamia received her Bachelor and Master’s Degree in Business Administration from the American University in Cairo. She also received extensive training in developing creative PR campaigns and Crisis Management in London; UK.