Johanna Herbst

Founder of

Johanna Herbst is an entrepreneur from Zurich, Switzerland, and graduated with an M.B.A. from NYU Stern School of Business. She has lived, worked and studied in Switzerland, the US, France and Germany and worked for more than 12 years in corporate finance, management consulting and business development for companies such as Procter & Gamble or Horvath & Partners before becoming an entrepreneur. She is now the founder of, a digital marketplace to delegate everyday services based in Switzerland.

The idea for a digital marketplace came when she moved houses within Zurich. She did most tasks herself as she didn’t know where to find help, “Wouldn’t it be great if I could delegate tasks in just a few clicks?”. This is what slowly triggered the idea to develop, a digital marketplace that let’s its users delegate everyday tasks such as handiwork, home improvement, cleaning, babysitter, moving and more, in just a few clicks. As part of her work on, she became an expert on delegation and considers it now a key ingredient to a healthy work-life balance. “It can empower especially women to not have to decide between a career and a fulfilled personal life.”

In her professional past, Johanna was most recently a senior program manager for business development and focused on topics like digital insurer, mobility, blockchain and eHealth within the insurance industry. Before, she worked as a senior project manager in management consulting for Horvath & Partners in Zurich and led finance transformation projects for international clients.

Before moving to Zurich, she lived in Geneva and was a finance manager at Procter & Gamble. She worked in different roles across business units in reginal and global roles. In her first job, she worked as a financial analyst for corporate procurement for Siemens in New York. That’s when she also obtained her M.B.A. degree in the part-time program at NYU Stern School of Business including an exchange semester at HEC Paris. She was awarded with the Beta Gamma Sigma distinction for her academical achievements.

For her undergraduate studies, she studied business in Berlin and was a Siemens scholarship holder for the duration of her studies.