Genna is the Co-Founder of Tadaweb, a Luxembourg based technology company pioneering the field of small data.  In building her company over the past five years, Genna has continually placed emphasis on the importance of diversity, company culture as well as incorporating emerging models, such as the lean methodology into business. Genna is a very active female entrepreneur having started her first startup at 17 that was funded by the US Government to bring solar energy to an impoverished group of Pacific Islands. Earlier this year Genna featured in Forbes for her place on the Hundert’s Top 100 Female Founders of Europe. 

Despite originally being from New Zealand, Genna has travelled extensively around the world and has lived in Europe for over 6 years. She often argues that travel coupled with curiosity and the idea of being an “eternal learner” are critical in creating a successful enterprise. Her academic background is a creative mix of Psychology, Law and International Relations studying in both New Zealand and as well as Masters research at the University of Kent Brussels School of International Studies.