Donna Ida Thornton is one of the UK’s leading denim experts and Founder of DONNA IDA, launched in 2006. Known as the “Jean Queen,” she built her reputation helping women find jeans that fit, flatter and inspire confidence, transforming denim retail in the UK. What began as a pioneering London boutique has grown into an internationally recognised brand known for premium jeans and jumpsuits. With more than 20 years in fashion and retail, Donna is a respected voice in premium denim, celebrated for her entrepreneurial vision and exceptional customer experience.