Linda Pereira is one of the world’s most respected voices in live communications, destination branding, and international business strategy. With a distinguished career spanning more than 35 years, she is globally recognised as the “Destination Diva” for her pioneering work in destination promotion and as a sought-after expert in bid strategy for major international events. As Senior Partner and Chairwoman of Advantage Consultants Group and CEO of CPL Events & Consultancy, Linda has advised governments, associations, and global organisations across every continent. An acclaimed educator and speaker, she has delivered keynote addresses in over 149 cities worldwide and lectures at leading international universities on strategic meetings management, corporate diplomacy, destination branding, and international protocol.

A passionate advocate for leadership, gender parity, and economic development, Linda serves in numerous international advisory and leadership roles, including as President of the Association for Cooperation, Economic Development & Internationalisation and Chair of multiple women’s leadership and investment initiatives. Her exceptional contributions have earned her widespread international recognition, including being named Woman of the Decade by both the Women’s Economic Forum UK and Global 100 Leaders, as well as receiving an Honorary Doctorate for her dedication to education, public service, and philanthropy. In 2025, she was awarded Best CEO of the Year in the Communication sector at the European Awards Gala in Madrid, further cementing her status as a transformative global leader.