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María Lorena Ezcurdia Olavarrieta

cw Chair Mexico

Lorena, is a seasoned entrepreneur and wealth management advisor with over 25 years of experience in the insurance, financial planning, and business management sectors. She has founded and led successful companies, including Makler Seguros México and Ezcurdia & Asociados, where she achieved notable success by doubling her client portfolio in under two years while managing multidisciplinary teams and 14 companies.

In her current role as Chief Marketing Officer at LOVIS Worldwide Limited, she is responsible for global marketing strategies, partner onboarding, and sales training, ensuring the growth and sustainability of the organisation.

Her academic credentials include a Master in Personal Finances from the Instituto Tecnológico Autónomo de México (ITAM), a MBA, and a BA in Economics. She also holds highly regarded certifications such as Certified Financial Planner (CLI) and Life Underwriter Training Council Fellow (LUTCF) from the American College in the US.

Lorena has been recognised for her excellence in the industry, receiving prestigious awards such as the MDRT membership- Court of the Table, the International Quality Award, and multiple Gold and Platinum Congresses from different companies.

In addition to her professional career, she plays a significant leadership role in organisations like BNI and Rotary International, where she actively contributes to community and professional growth, demonstrating her commitment to excellence, leadership, and service to others. She splits her year between London and Mexico City, where she participates in several Chambers and organisations, becoming an international master connector and networker.

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