A visionary entrepreneur with more than a decade of experience in the creative and cultural sectors, Princess Noura holds a Master’s Degree in Contemporary Design from the Sotheby’s Institute of Art and completed the Executive Leadership Program at THNK School of Creative Leadership. Her work focuses on the powerful intersection of creativity, innovation and business leadership.
She is the Founder of Rukun and AlMashtal, two pioneering businesses dedicated to supporting and nurturing creative talent in Saudi Arabia. Through these platforms, Princess Noura champions innovation, collaboration and cultural expression, helping to shape a thriving creative ecosystem in the region.