A visionary entrepreneur dedicated to cultural preservation, Princess Sophia leads Castillia, an initiative focused on revitalising historical and cultural landmarks by creating sustainable revenue streams and reconnecting people with their heritage. Through exclusive venues for events, film productions and celebrations, her work supports the preservation and long-term sustainability of historic sites.

Princess Sophia has been recognised for her commitment to heritage and innovation, producing a CNN segment showcasing Romania’s cultural gems and speaking at prestigious international platforms including the World Economic Forum in Davos. With academic expertise spanning Art History, International Business, International Marketing and Disruptive Innovation, she currently lectures at the Bucharest University of Economic Studies while pursuing a PhD exploring the societal impact of historical monuments.