She is the Founder and CEO of Curzon PR, a strategy and communications firm. Farzana has been appointed as the Resident Public Relations expert and an Ambassador for the Oxford Foundry, the University of Oxford’s entrepreneurship centre, where she delivers masterclasses in PR and Strategy. She is a Chartered PR practitioner accredited by the Chartered Institute of Public Relations and a Fellow of the Chartered Institute of Marketing with over 20 years of global experience in strategy, brand, marketing and public relations.

Farzana has been a judge for a number of PR and marketing industry awards and has herself won four awards for PR and entrepreneurship. She is an expert commentator and has appeared on the BBC, Sky News, ITV, Radio 4, Financial Times, as well as industry media including PRWeek. She donates her time and expertise to various charitable organisations on a voluntary basis.