Farzana Baduel is the CEO and co-founder of Curzon PR. Established in 2009, Curzon works across corporate, culture and charities. Whilst headquartered in London, the firm has a global reach. Farzana is the Resident Public Relations expert for the University of Oxford’s entrepreneurship centre at Said Business School. She is a Chartered PR practitioner with the CIPR and a Fellow of the CIM. She is a trustee and serves on the board of the British Asian Trust, founded by King Charles III to tackle poverty in South Asia. Farzana donates her time and expertise to several not-for-profit organisations and audiences on a voluntary basis. She believes in the power of storytelling for good and as a communication bridge to connect worlds.