Farah Shammas is an award-winning hospitality leader and a pioneer in sustainable luxury and eco-conscious tourism. As Managing Director of St Raphael Resort and Marina in Cyprus, she has championed a forward-thinking approach that blends high-end hospitality with environmental responsibility, guided by her ethos to “Radiate Kindness with Sustainable Luxury.” With a background in Classical Literature, Tourism Marketing and certifications in Plant-Based Nutrition, she brings a uniquely holistic perspective to leadership in the hospitality industry.

An accomplished speaker, podcast host and author, Farah leads global conversations on sustainability, wellness and women’s empowerment through her platforms, including Hotel Talk and The Farah Shammas Podcast. She is also the founder of Farah’s Club, an international wellness community promoting plant-based living, personal growth and wellbeing. Through her books, speaking and leadership, Farah continues to inspire audiences worldwide to embrace a more conscious, purpose-driven approach to business and life.