Adi was the co-founder and CEO of RealFace, a startup company that created mobile authentication products using revolutionary face recognition and liveness algorithms. RealFace was acquired after two and a half years by the largest US corporation.

Adi is a marketing executive that started her career in brand management at Procter & Gamble. In the years before co-founding Realface, Adi was the VP of Marketing and Business Development at Syneron Beauty and was part of the founding team within Syneron Medical (Nasdaq: ELOS) to open the Home-Use device unit, later sold to Unilever. She holds an MBA from Columbia University and B.Sc. in Computer Science (graduate of the Zell entrepreneurship program) from IDC Herzelia and was also captain of the Chess Team at IDC.