princess reema Princess Reema is a pioneering leader and the first woman in Saudi history to serve as Ambassador to the United States. Her remarkable career spans from championing women’s empowerment in the private sector to her impactful roles in public service, including her leadership at the Saudi General Sports Authority and the Mass Participation Federation. A visionary for Saudi Arabia’s future, she is also the founder of Alf Khair, an enterprise dedicated to advancing Saudi women’s professional development.