A visionary entrepreneur and one of Saudi Arabia’s first female biohackers, Bayan Abuzinadah is redefining wellness through innovation, culture, and science. As the Founder of Jazala Wellness, the Kingdom’s first longevity-focused social wellness club, she pioneers a holistic approach to health — combining data-driven insights with community-led experiences to enhance human performance and well-being.

Bayan’s diverse ventures — including the Heart Festival, 528 Holistic, Mantra the Label, and Rumman Company (home to Destination Magazines) — reflect her mission to integrate mindful living with creativity and entrepreneurship. Through her work, she continues to build ecosystems that empower individuals and communities to live with purpose, vitality, and alignment.