Expert’s Talk online series

THE POWER OF BRANDING for Individuals and Entities

27 July 2021


The importance of creating a personal brand as a leader or a company for successful development and sending the right message to your customers cannot be overestimated. The 2021 conference showed us that this is a sought-after topic, and we are delighted to cover it in depth.

Raluca Ioana Man, Founder and CEO RSEVEN Ltd, and Aleen Zakka, Founder of Net2work Branding, Activist in Women Empowerment Initiatives, discuss the importance of creating a personal brand as a leader or a company.

Raluca is talking about branding, whether it’s a trend or a must. She gives examples from her practice and explains why it is important always to work on your brand.

Aleen in her speech reveals digital marketing predictions for 2022 and suggests that it’s time to build your personal brand.

Join this event and get tips and insights on branding with examples from our experts’ practices.


Speakers of the Experts Talk:

Raluca Ioana Man, Founder and CEO RSEVEN Ltd & Chair of Creative Women in Cyprus and Romania and Aleen Zakka, Founder of Net2work Branding, Activist in Women Empowerment Initiatives, Special Advisor & Chair of Creative Women in Lebanon.

Raluca Ioana has 10+ years of experience in Branding, Personal Branding & Reputation Management, Marketing and Customized Trainings. She is also an accredited Business, Well-Being, NLP, and Emotional Intelligence coach.
Her company, RSEVEN LTD, has business partnerships in Europe, United Arab Emirates, China, Singapore.

Raluca’s new project, under the umbrella of RSEVEN Ltd is called “BRANDNESS, your tool kit to greatness!”. Through BRANDNESS you get all the necessary tools and techniques that can assist you in achieving an excellent balance between your professional and personal life.

Raluca is also the president of the Rotary Club of Nicosia for the year 2021-2022, a member of BPW International and AIPFE Cyprus-Women of Europe.

Aleen Zakka has helped increase the online presence for some of the biggest companies and executives in the MENA region.

While many Arab leaders have focused exclusively on results, Aleen recognized that in today’s business climate perception is reality and business isn’t just B2B or B2C but it is H2H (Human to Human). The leaders who build a more compelling presence are more often heard, more memorable, and more easily understood.

Aleen has been referred by many as the Middle East leading lady for online personal brand and reputation management. Her personalized approach, innovative insights, and commitment to clients attracted U.S. CEO Branding leader The Ascendant Group to tap Aleen as the head of their MENA division.

Aleen helps The Ascendant Group (A Founding Member of The Forbes Agency Council for top PR and Advertising Firms in the world) expand their footprint while also working as their key online brand strategist for some of their executive clientele which has included executives for Fortune 500 companies as well as a division of the global tech giant Tech Mahindra.

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