Azzi Glasser is a visionary in the world of fragrance, celebrated as the “Perfumer to the Stars” for her extraordinary ability to translate emotion, identity and storytelling into scent. With a career spanning over three decades, she has redefined the art of perfumery, creating deeply personal and cinematic fragrances for royalty, leading fashion houses, luxury hotels, and an iconic roster of actors, musicians and artists.

Working with many of the world’s leading fashion designers and luxury brands, Azzi has created, collaborated, co-founded and built and shaped fragrance divisions for iconic names including Agent Provocateur, Alexander McQueen, Jasper Conran, Nicole Farhi, Jean Patou, Yves Saint Laurent, Giorgio Armani, Bella Freud, and Topshop. Her work bridges the worlds of fashion, film, identity and scent, creating fragrances that become part of a brand’s cultural story and DNA.

Commissioned by the former Prime Minister to create the “Scent of Britain”, Azzi developed Rain on Earth, which went on to become the award-winning Home Scent of the Year 2025, further cementing her reputation for creating fragrances that capture emotion, place and cultural identity.

A true industry pioneer, Azzi became the first perfumer to be credited on a film, marking a cultural milestone in fragrance. As the creative force behind The Perfumer’s Story, her globally recognised collection, featured in retailers such as Harrods, Harvey Nichols and Liberty London — has established her as a leading voice in niche luxury ground-breaking perfumery.

Her exclusive bespoke portfolio includes collaborations with some of the world’s most celebrated names, including Helena Bonham Carter, Jude Law, Kylie Minogue, Cate Blanchett, Orlando Bloom and Johnny Depp, as well as signature scents for prestigious hotels and private members’ clubs worldwide such as Chiltern Firehouse, Annabels and OWO Raffles.

Formerly Global Creative Director at CPL Aromas and Co-Founder of Agent Provocateur Parfums, Azzi has earned numerous industry awards and international acclaim. Through her work, she continues to push creative boundaries, crafting fragrances that evoke transformation, memory and emotion.