With over 15 years of executive experience in strategic partnerships, international relations, and organizational transformation, Wadha Bin Zarah is a distinguished leader recognized for driving impactful change and fostering cross-sector collaboration.

As the Executive Director of External Communication & Market Intelligence at the Saudi Electricity Company (SEC), she spearheads initiatives that strengthen SEC’s presence across local, regional, and international platforms. Wadha oversees the company’s media visibility and corporate reputation, driving strategic communication, global partnerships, and market intelligence programs that enhance brand equity and stakeholder trust.

Previously, she served as General Manager at the Ministry of Municipal and Rural Affairs and Housing (MOMRAH), where she advanced international collaboration in the real estate sector through high-impact strategic partnerships. Earlier in her career at the Ministry of Communications and Information Technology (MCIT), she contributed to shaping the Kingdom’s digital transformation strategy and established major international alliances that supported Saudi Vision 2030.