Lujain Al Ubaid is the visionary co-founder and CEO of Tasamy for Impact, an organization leading the advancement of social innovation in Saudi Arabia. Tasamy focuses on driving meaningful impact across government, private, and non-profit sectors both locally and globally.

Under her leadership, Tasamy pioneered the establishment of social incubators and accelerators, transforming the Kingdom’s social entrepreneurship and impact investing landscape.

Beyond her executive role, Lujain serves as an advisor to several private and public entities, including Monshaat and the General Awqaf Authority Governor’s Office, where she advocates for social finance and innovation within the endowment sector.

A finance expert with executive education from Harvard Business School, Columbia Business School, and Oxford University’s Saïd Business School, she is also an Acumen Global Fellow and has held strategic leadership roles internationally.

Her thought leadership and dedication to social impact have earned her recognition among the Middle East’s 100 Most Influential Women and nominations as one of Saudi Arabia’s Most Influential Under 30. Lujain’s distinguished contributions have been honored by HRH King Salman and Queen Silvia of Sweden.

As a sought-after advisor and global speaker, she continues to champion the transformative power of social entrepreneurship worldwide.