Heba Ayad is the CEO and Organizational Development Consultant at Talent 360, a leading consultancy delivering practical, customised solutions for business growth and talent development. With more than a decade of experience, she has advised over 230 companies worldwide, guiding organisations in leadership development, HR transformation, and performance optimisation.

Alongside her executive role, she has mentored over 200 startups in partnership with more than 10 regional incubators and accelerators, helping entrepreneurs navigate the challenges of scaling and sustainability. Under her leadership, Talent 360 has expanded regionally and secured funding, becoming a trusted partner for transformation across industries.

Passionate about empowering women, Heba dedicates significant time to mentorship for aspiring female leaders and entrepreneurs, reinforcing her belief that community and guidance are key drivers of change. Her mission is to inspire the next generation of changemakers across the MENA region and beyond.

A dynamic leader and advocate for women, Heba Ayad embodies the values of empowerment, innovation, and inclusive growth.