Fi Yates

Honorary Ambassador

Fi is an Internationally award-winning female entrepreneur Fi was named as the CEO’s secret weapon by CEO Magazine and is an Internationally award winning female entrepreneur. She was named as Most Innovative Women of the Year by The International Stevies and a Top 100 Woman of Influence by AFR / Westpac, among just two of her multiple honours and awards. Fi is an expert and pioneer in behavioural data science and business strategy and with over 27 years’ experience in the marketing / digital / tech sector over three continents, Europe, USA and Oceania; she has a depth of understanding that is unique globally. During Fi’s career she was strategic lead for bbc.co.uk, worked with Richard Branson on Balloon Challenger One and Virgin Holidays, and put the first paid SMS service on a mobile phone.